LinkedIn in the Wild!
Sometimes the best strategic solution is not traditional advertising. To reach the Gen Z audience (who hates advertising!),
we created a strategy and a set of simplified LinkedIn product screens to show up organically in their favorite
TV shows and movies to meet them right where they are.
Our key criteria is that our placements must feel like a natural fit for the fictional character using LinkedIn
and the story arc, so it never seems “ad-like.” Watch this space as our placements continue.
The Bear, Season 3
Nobody Wants This, Season 1
Sex Lives of College Girls, Season 3
Anyone But You, 2023
Simplified Product Screens
We created a vast library of simplified product screens so we’d be ready to jump in as the right product placement opportunities arose.
Brand Partnerships Marketing Manager: Maeve Thorburn
Art Director/Designer: Allison Rinaldi